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Purdue UX Design Spring 2024 
Proctor & Gamble

Class

UX Design Experience Studio I

Timeline

January - May 2024

Role

Team Member

Key Skills Utilized

UX Research + UI Design

Project Description

This project aims to improve the visibility and purchase rates of P&G beauty products (Olay, Gillette, Braun) on Amazon Mobile through UX research and interaction design.

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We will address key user pain points—scrolling fatigue and cognitive overload—by enhancing product discovery via better search, filtering, and comparison. A potential deliverable is a streamlined widget to support these tasks.

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Our process begins with user research into current mobile shopping experiences and adapts in-store marketing strategies for online use. Through stakeholder feedback, interviews, and testing, we will iteratively design solutions that drive purchases and build loyalty to P&G products on Amazon Mobile

My Goals

  1. Explore and improve on my UX specialization areas.

  2. Understand and learn how to address presentations and communications in a professional manner.

  3. Improve my time management skills as I collaborate with my group on our project.

  4. Enhance my teamwork skills by actively participating and collaborating with my teammates.

Project Process

  1. Milestone 1:  Examining the online shopping experience

    • Secondary Research

    • Competitive Analysis: Digital Storefronts

    • Journey Mapping

    • Ideating Solutions

    • Prioritization Matrixes

    • Visualizing Solutions

  2. Milestone 2: Evaluating and Reimagining Product Discovery

    • Secondary Research

    • Competitive Analysis: Grooming Storefronts

    • Exploring Skincare Product Discovery

  3. Milestone 3: Creation, Implementation, and Evaluation

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User Journey Map of a shopper’s experience and frustrations they while shopping for products on Amazon Mobile

Sketches/prototypes of page layouts to improve shoppers experience

Figma Mockups

In our final stage, we started doing Figma mockups of screens of the flow of taking the user on Amazon mobile to personalized regimen skin care products.

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Here are the mockups I completed, my job was to focus on the search page, as the user goes to search up what they want on Amazon mobile.

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Reflection

From this class, I have had the wonderful privilege of working with a wonderful group of classmates and an industry-leading company. I have acquired many skills as I worked on this project, such as working with Figma, completing multiple competitive analyses, conducting proper interviews, and journey mapping. I loved this class, and it was a great experience for my freshman year at Purdue University. I look forward to gaining more experiences like this in my future classes.

  • Conducted UX research

  • Contributed to documentation

  • Conducted an interview

  • Analyzed our research through affinity diagramming, competitive analysis, and user journey mapping matrix

  • Sketched low-fidelity mockups on Figma

  • Created high-fidelity mockups on Figma

  My contributions
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